What was the hayday of blogging? Many people don’t know that I’ve been blogging on different platforms for close to 10 years. I used to write stories on Livejournal and Blogspot, and later I started writing a personal blog. Throughout the years I have rebranded, repurposed and renamed everything. It always made sense to me, because I like my blog to be a reflection of my personal life, and – obviously – my life has changed a lot in the last ten years. I’m 22, currently in law school. In the past I got a degree in journalism, did a year-long course in social work and worked as a freelancer on the side.
When I have this conversation about blogging with people, they often ask me about the past and the future of blogging. Does blogging content even have a future outside of SEO? If you go follow bloggers on Twitter, you’ll notice a trend of ”omg the blogging world used to be so much better and more kind. Nowadays it’s all about follow trains and getting brand deals.” I both agree and disagree with this statement.
Making money blogging
Throughout the years, blogging has definitely become more commercial. If you started a long time ago, just like me, you probably never made a blog with the idea that you were going to make so much money. Here’s the thing, there used to be no money and blogging. Now, there is money in blogging, but almost every niche is also very oversaturated. So now you could argue that making money is even harder, because you have to be in the top 0.1% to even have your content read by a large audience, let alone make money with it.
However, this is not why I blog. I have made some money from my blog in the past (plus I still get free books semi regularly because I review them) but it is not my aim. This is why after ten years, I’m still here. I always enjoyed the community aspect of blogging. But is that community aspect holding up?
Comment threads and follow trains
I hate to go all ”everything used to be better!” on you, but I do really miss the time where other bloggers would comment on my posts because they truly enjoyed them, and not because they were trying to grow their own audience. I know those people are still around and I appreciate each and every single one of you, but they aren’t as common as they used to be. If you are among the latter, please know that there is nothing wrong with commenting to grow your audience. We all want to grow our audiences and you are not at fault for wanting to grow your own.
I also don’t think that the way the blogging world is right now – with comment threads, follow trains and stuff like that – is inherently worse than how it used to be. There are certainly more efficient ways of finding new people to follow and new posts to comment on. But for me personally, it is just not as enjoyable to be a part of that community compared to the community how I knew it before.
The future of my blog
All of that made me really reevaluate my blog. I’m not going to quit blogging anytime soon. This blog and my readers (you!) have been my best friends, it got me through hard times and it made it possible for me to talk about so many things I haven’t been able to talk about in real life. The joy of writing isn’t gone, but the joy of being an active member of the blogging community has.
All of this has lead to the fact that in the future, I want to think less about the content I’m posting. Not that it’s going to be terrible quality, but I want to start posting more content because I feel like posting it, instead of posting content because I think it’ll do good with my audience or on Pinterest. That also means I might not be posting as much – law school has been all-consuming, and I need to stop beating myself up if that means I can’t post as much.
I’m not sure if this post has much of a conclusion. I’m wondering.. does anyone else feel this way about blogging? Especially those of you who have been ”in the scene” for as long as I have? How has your blog and the way you view the blogging community evolved over the years?